Professional ethic of the trade propagations can be studied systematically in a school of thought. Regardless of cultural and religious differences, one cannot generalize the common cases of obligations. A comparative consideration of the culture revealed by Islam and that of the West makes it clear that trade propagations in the western model is marked with such failures as instrumental attitude to human, moral abnormalities, and deceit and dissipation. While in Islam such principles like human dignity, moral norms, guiding, and equilibrium have been considered. Professional ethic has also covered the field of naming the product of propagation, and, therefore, such acts as using soft deceits such as exaggeration, copy and misuse of names and using foreign language are known ethically illegal. Exaggerating propagations and misusing them has been considered to be against the citizen`s personal lives