:: Volume 8, Issue 28 (summer 2015) ::
پژوهش نامه اخلاق 2015, 8(28): 57-74 Back to browse issues page
Ethics of Marketing: the Ethical Values Emphasized by Islam in Managing Marketing Affairs
Abdolmajid Mosleh Dr *, Ahmad Allahyari Buzanjani
Abstract:   (4685 Views)

Nowadays, development of markets, variety of products and increase of the number of production companies have created a competitive environment according to which the companies have to resort to the strategies bringing about more profitability and durability for them in market. In the meantime, excessive attention to survival of the company and its profitability deviate the directors’ focus from a fundamental principle being known as ethics in administration of market affairs. This matter is particularly significant in Islamic societies; therefore, recognizing the ethical criteria of Islam about marketing affairs and implementing them are the solutions not only increasing the companies’ profitability in these societies due to attracting more customers, but also prolonging their survival in market. Accordingly, having the aim of recognizing the ethical values of Islam in regard to marketing management and investigating the first hand texts of Islam (Quran and Narrations), a set of ethical values emphasized by this divine religion is studied and proposed in the paper.


Keywords: Ethics in Marketing, Ethical Management of Market, Islamic Values in Marketing, Ethics-oriented Trade.
Full-Text [PDF 273 kb]   (981 Downloads)    
Type of Study: Applicable | Subject: Applied ethics
Received: 2014/12/26 | Accepted: 2015/07/20 | Published: 2018/04/23

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Volume 8, Issue 28 (summer 2015) Back to browse issues page