[Home ] [Archive]   [ فارسی ]  
:: Main :: About :: Current Issue :: Archive :: Search :: Submit :: Contact ::
Main Menu
Home::
Journal Information::
Articles archive::
For Authors::
For Reviewers::
Registration::
Contact us::
Site Facilities::
::
Search in website

Advanced Search
..
Receive site information
Enter your Email in the following box to receive the site news and information.
..
:: Volume 7, Issue 25 (Autumn 2014) ::
پژوهشنامه اخلاق 2014, 7(25): 23-44 Back to browse issues page
Ethical Challenges in Viral Marketing
Monireh Hoseini , Mahnaz Yavari
Abstract:   (2777 Views)
Since the use of internet has been identified as a necessity in today’s world, businesses benefit from different aspects of this technology especially for marketing and advertisements so that the owners of businesses are searching for effective high speed and low costs ways of marketing such as viral marketing. Despite of its high efficiency and effectiveness, viral marketing creates various ethical challenges and problems for the organizations and individuals. These challenges and problems need to be noticed by the organizations and individuals. Although ethics is an important factor in terms of attracting, maintaining and obtaining the customers’ trust, many businesses using viral marketing ignore ethics. Having a brief review of ethical issues in marketing, the study deals with analyzing ethics in viral marketing in particular and describes ethical challenges of viral marketing in order to propose strategies to remove or decrease them.
Keywords: Marketing, Internet Marketing, Viral Marketing, Ethics, Challenges.
Full-Text [PDF 299 kb]   (738 Downloads)    
Type of Study: Applicable | Subject: Applied ethics
Received: 2019/12/18 | Accepted: 2019/12/18 | Published: 2019/12/18
Send email to the article author

Add your comments about this article
Your username or Email:

CAPTCHA


XML   Persian Abstract   Print


Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:

Hoseini M, Yavari M. Ethical Challenges in Viral Marketing. پژوهشنامه اخلاق 2014; 7 (25) :23-44
URL: http://akhlagh.maaref.ac.ir/article-1-1139-en.html


Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Rights and permissions
Creative Commons License This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Volume 7, Issue 25 (Autumn 2014) Back to browse issues page
فصلنامه علمی پژوهشنامه اخلاق Research Quarterly in Islamic Ethics
Persian site map - English site map - Created in 0.07 seconds with 38 queries by YEKTAWEB 4642