Film affects and changes watchers` ethical qualities and behaviors in various aspects, one of the most notable aspect lies in the fact that it includes multitude of content and meaning. In the paper, with a distinction made between structural meaning and content meaning, it has been shown that films, particularly narrative ones, because of their being including such elements as pictures and images convey many cases and layers of semantical meanings; then on the basis of presented meanings, ethical effects and consequences on the watchers are explained. As is explained, such happenings as change in attitude toward aesthetics and low of thought may be taken as effects of films.