Social networking services have created a new and different world of human communications and interactions. Facebook, Twitter, Linkedin, Viber, Telegram, Whatsapp and and other neumerous mebmers of the speedly groowing family form of a necessary technological foundations in our life. The technology has prepared possibilities and abilities for us, yet, it is necessary for moral scholars to study it critically for making society immune from its damages and dangers. In the field, there may be found three views; consequentualism, functionalism and moral virtue. Though each being of its special in philosophy of moral, most important analysis in the field by deputies of ethical virtue like Shanon Vallor and Chrles Ess. The paper has supported this view and criticized Vallor`s view and finally a native proposal has been presented.